A LETTER FROM THE FOUNDERS GALINA & DAN WITTING

It all started in a kitchen - and a little bit of wool.

Dear Friends,

Twelve years ago, Baabuk began with a simple idea: to reimagine an ancient wool shoe and bring it into today’s world. From hand-felting our first slippers in the kitchen to building our own workshop in Nepal and becoming a certified B-Corp, every step of this journey was possible thanks to you.

It hasn’t always been easy. We’ve learned, grown, and stayed true to our values of comfort, courage, and community. And through it all, your trust and encouragement have carried us forward.

Now, as we look to the future, we want to take the next step — together.

On February 5, we will officially open Baabuk to our community through a crowdinvesting campaign.

For the first time, you’ll have the opportunity to become a co-owner of Baabuk — to not only wear our shoes, but to walk with us as a partner in shaping what comes next. 

This is not just about growing a company. It’s about proving that comfort, courage, and community can build something lasting. That we can continue to innovate responsibly, support artisans, and keep making products that you love — while staying true to our values.

As a thank you to those who join us early, we will be offering exclusive benefits to early supporters. If you’d like to be among the first to access the campaign and receive these early adopter advantages, we invite you to register now to stay informed.

We would be honored to have you by our side as we begin this new chapter.

With gratitude,